Despite potential headwinds, including economic uncertainty and a shorter shopping timeframe—this year there are six fewer days between Thanksgiving and Christmas—U.S. shoppers’ holiday spending is expected to grow 3.8 percent this year to $1.008 trillion. Not only is this the first-ever trillion-dollar holiday season, but this year’s growth rate, from digital economy research firm eMarketer, is outpacing 2018’s 2.4-percent increase.
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